Tag word of mouth marketing

The future of marketing and advertising

What’s the future of Advertising? There is none. So starts a great set of slides from Paul Isakson, about the future of marketing and advertising. Isakson’s thesis is that advertising is dead and that the future is about marketing and in particular ‘new marketing’ – where the customer is at the centre and not the

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LinkedIn: less network, more community

At FreshNetworks we distinguish between Online Networks, which are centred on a ‘me’, and Online Communities, which are centred on an ‘us’. Whilst the two types of site may have similar features, the simple way to distinguish between them is that Networks tend to be organised by person – photos, messages etc (think of Facebook),

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