Tag US

Are Fortune 100 CEOs social media slackers?

Image by Dan Dickinson via Flickr There’s a misconception that everybody ‘gets’ social media. That everybody is taking part. And that business, in particular, are all developing social media strategies. This just isn’t true. Whilst we have witnessed a monumental rise in social media use over the last 18 months or so, there are still

Continue Reading >

Why do people write reviews?

In the latest Technology Quarterly in this week’s edition of the Economist, there is an article about reviews online. This piece explores well why people read and trust reviews, and the value of both positive and negative reviews. John McAteer, Google’s retail industry director is quoted as saying: No one trusts all positive reviews For

Continue Reading >

← Previous Page