Tag storytelling

Social media and the rebirth of the storyteller

Image by Jill Clardy via Flickr In online communities it is the content that matters most. People talk to and with each other not because they know each other or are already connected. Rather, because they share a similar interest, question, concern, ambition, query, challenge or other issue. People engage with each other on content

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Storytelling and social media

Social Media is all about conversations. It’s people connecting, interacting and sharing content. And whether it’s online or in the real world, the most engaging conversations involve other people’s stories. Storytelling is the most powerful driver of engagement in social media. Just as good stories provide the momentum for great books and great speeches, they’re

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