Tag socialmediainfluence

Australian hospital uses blogs to boost internal morale

Joanne Jacobs from Xenial Media gave a great example at yesterday’s Social Media Influence conference in London of how blogs were used internally in an Australian hospital. The hospital wanted to improve morale and the satisfaction level among staff. Their solution was relatively cheap and made good use of social media. They installed screens in

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Don’t be afraid to be personal online

I missed the morning sessions at the Social Media Influence conference in London yesterday, but turned up in time for Alex Burmaster from Nielsen Online. The core themes from his presentation were: Listen and respond Exploit your website Talking about consumer feedback and measuring it online he showed that not only is most feedback still

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YouTube top 10 brands

The guys organising the Social Media Influence conference in London next month (at which I’m speaking) have pulled together a list of the top ten brands and looked at their presence on YouTube. They used Business Week rankings and then looked for the most popular videos for each of these firms. See their posts and

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