Tag social media

The key takeaways from Marketing Week Live as told in Tweets #MWL2014

In the second of our posts on June’s top marketing events, we’re exploring the highlights from Marketing Week Live through tweets from the conference. Marketing Week Live is one of the most eagerly awaited events in the marketing calendar, bringing together agency and client-side marketers and insight professionals to discuss trends affecting the industry, spark

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Is there a science to sharing? Making branded online video content people want to share

This week, Unruly Media have launched their 2014 Science of Sharing report – exploring the trends behind the rise in sharing of branded video content online by consumers. This has increased 22% in the last 12 months and continues to grow. The report is worth a read to understand the trends that they see from

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A content marketing strategy isn’t just about creating more content

Marketers know that, in many industries, brands are becoming publishers – with an increasing need to develop and manage content across different platforms as part of their marketing strategy. We also know that, increasingly, news publishers are getting into the content marketing business. With this focus content strategy, there is a danger brands will feel

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