Tag social media measurement
A recent IBM report on Black Friday sales figures stated that social media generated only 0.34% of online sales, with Twitter generating an outright 0% of revenue. Shocking headlines aside, what can we actually take away from the statistics? When you look at them like this, it does look rather bleak – if there were red
Recently quite a few of the FreshNetworks team have started buying and selling each other on the internet. …It’s not as bad as it sounds! What’s happened is that Empire Avenue, a gamified approach to measuring social influence, has sparked off some friendly rivalry as we work out just how much social capital we hold.
Image by Hey Paul via Flickr The last post of our guide to Getting Started in Social Media looked at measurements and how brands should be ruthless about ROI. This presentation from Oliver Blanchard is a great introduction to social media ROI and how you should conceive of it and then measure it. It’s also
Image by Cayusa via Flickr Over the last ten days we have shared our thoughts on four steps any brand should do when they are getting started in social media. The aim is to give any brand who is looking to use social media (or indeed to use it better) a framework to work through,