Tag Social Media Influence
A new app for Facebook pages will take a user’s Klout score into account before giving them access to certain content. While exclusivity is great for generating publicity, could this tool risk leaving some legitimate fans feeling snubbed? Klout measures activity and influence across Twitter and Facebook, using 25+ metrics, and calculates an overall score
Recently quite a few of the FreshNetworks team have started buying and selling each other on the internet. …It’s not as bad as it sounds! What’s happened is that Empire Avenue, a gamified approach to measuring social influence, has sparked off some friendly rivalry as we work out just how much social capital we hold.
There’s been a great deal of talk this week about influence. It’s been driven (dare I say influcenced) by an article in AdAge by Matt Creamer. He takes a swipe at Justin Beiber (dangerous) and points out that automated social media monitoring tools (or influence trackers) like Klout, need some human analysis and insight to
A few weeks ago, I spoke at the Social Media Influence conference in London on a panel discussion how to measure influence in social media. It’s a tricky subject and people tend to fall int two camps: People who are looking to define and then develop a set of quantitative metrics that can be used