Tag Selling social media
Image by monkeyatlarge via Flickr Tim continues his series on Selling Social Media. So, weve got the attention of the stakeholder to discuss using social media within the organisation. By seeing a glimpse of some of the incredible achievements in social media for other industries or competitors, this has earned the right for a more
One of the most important mantras of successful sales people is to Earn The Right; get some diary time, or hold a short telephone conversation with a new prospect or stakeholder, you must first Earn The Right for their valuable time. To get the attention of the stakeholder when you are selling social media, one
Knowing your customer’s customer is a sure fire way of progressing the social media debate.
Image by suchitra prints via Flickr A reasonably bright school kid will build an excellent business case for a car that is 60% more fuel efficient, or a pc that is 50% faster. Its easy! He can look at reduced running costs (for the car) or improved efficiency (for the pc), and the business case