Tag influencers

FreshMinds and Sage shortlisted for Social Strategy of the Year

We’re delighted to announce that our work with Sage, a leading global supplier of business management software solutions, has been shortlisted for The Drum Marketing Awards 2014 for Social Strategy of the Year. The Sage Business Experts (SBE) Programme is a game-changing social strategy that has enabled Sage to significantly extend the reach of its brand

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The darker side of influence: stop delighting & start satisfying the customer

At a recent customer experience event I went to I watched a presentation from a well known global brand entitled “Stop delighting the customer”. It was a good title for a presentation as it got everyone in the audience to sit up and take notice – surely businesses should  focus on delighting customers in order

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5 things to consider when engaging social media influencers online

With the launch of our social media influencers report this Friday 3rd December, we thought it would be useful to think more about how to engage with influencers online. Our report road tests how well nine of the leading social media monitoring tools – Attensity 360, Brandwatch, Radian6, Alterian, Scoutlabs, Sysomos, Synthesio, PeerIndex and Social Radar

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