Tag Influence

What does Klout for Business mean for brands?

At the end of last week Klout announced ‘Klout for Business’, its first real foray away from a consumer-focussed product to one aimed at businesses. The service will “give businesses a…set of analytics, with pointed insights into how and where influencers are engaging with their brands in social media”. The information will be served-up in

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Michelle Obama’s $2.7Bn Influence

There’s been a great deal of talk this week about influence. It’s been driven (dare I say influcenced) by an article in AdAge by Matt Creamer. He takes a swipe at Justin Beiber (dangerous) and points out that automated social media monitoring tools (or influence trackers) like Klout, need some human analysis and insight to

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Social media influencers 2010 – download the final report

Following on from the success of our social media monitoring tools review earlier this year, we’ve been testing  nine of the leading social media monitoring tools in order to assess how effective they are at identifying influencers. We’ve tested Attensity 360, Brandwatch, Radian6, Alterian, Scoutlabs, Sysomos, Synthesio, PeerIndex and Social Radar using the subject  of 

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