Tag Influence

What does Klout for Business mean for brands?

At the end of last week Klout announced ‘Klout for Business’, its first real foray away from a consumer-focussed product to one aimed at businesses. The service will “give businesses a…set of analytics, with pointed insights into how and where influencers are engaging with their brands in social media”. The information will be served-up in

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The darker side of influence: stop delighting & start satisfying the customer

At a recent customer experience event I went to I watched a presentation from a well known global brand entitled “Stop delighting the customer”. It was a good title for a presentation as it got everyone in the audience to sit up and take notice – surely businesses should  focus on delighting customers in order

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Social media influencers 2010 – download the final report

Following on from the success of our social media monitoring tools review earlier this year, we’ve been testing  nine of the leading social media monitoring tools in order to assess how effective they are at identifying influencers. We’ve tested Attensity 360, Brandwatch, Radian6, Alterian, Scoutlabs, Sysomos, Synthesio, PeerIndex and Social Radar using the subject  of 

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