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The benefits of using big data and digital technologies inside an organisation

We all know that big data and digital technologies are changing the way in which companies understand and interact with their customers. The sheer volume of information internal customer databases, social media profiles, purchasing information and mobile phone data, means that businesses from every sector are scrambling to build better profiles of their most important

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IBM survey: 68% of global CMOs ‘underprepared’ to manage social media

According to IBM‘s new, inaugral Global Chief Marketing Officer (CMO) Study, 68% of CMOs are underprepared to manage the impact of key changes in the marketing arena that relate to social media. The survey, based on face-to-face conversations with more than 1,700 CMOs worldwide, highlighted that CMOs see four challenges as pervasive, universal game-changers in the world of marketing: 1.The explosion of

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