Tag freshminds

Agile Innovation Update November 2014

Each month we bring you the FreshMinds Agile Innovation Update. This month we’re looking at biometric authentication for payments, using wearable tech to observe reactions to adverts in real-time, the convergence of online and physical stores and banks looking to invest in innovation. Biometric authentication for payments takes off Apple Pay launched in the US this month, but it

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The world of mobile payments in October 2014

October 2014 saw several interesting developments within the mobile-payment industry- arguably one of the fastest developing markets at the moment. Facebook The rumour-mill is in full force that Facebook is planning to introduce a peer-to-peer payments function. Leaked screenshots suggest that Facebook Messenger is planning for a feature which will allow friends to send each

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5 innovative ways of harnessing iBeacons

Every week we bring you the FreshMinds Friday picks – ideas to help you make the most of digital technologies and understand how they are helping brands to grow and innovate. This week we’re looking at five ways of harnessing iBeacons. These little devices emit a low energy Bluetooth signal which triggers a reaction from nearby smartphones with a

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Meet FreshMinds – 6 chances to hear us speak this June

This June, we’ll be out and about speaking at a number of conferences, including Marketing Week Live, The Market Research Summit and The Platforum’s Technology Showcase: Top Gear III. Join us to hear how we combine research, digital strategy and data analytics to drive growth for our clients in an increasingly competitive and media fragmented

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