Tag freshminds

5 apps to help you get around London during the tube strike

Every week we bring you the FreshMinds Friday picks – ideas to help you make the most of digital technologies and understand how they are helping brands to grow and innovate. Ahead of next week’s proposed tube strike, we’re looking at 5 great apps to help you get around London without having to use the underground. Barclays Cycle Hire Allowing

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Digital trends round-up – April 2014

Each month we bring you the FreshMinds Digital Trends Round-Up – a summary of innovations, new technologies and the latest digital trends to help you navigate today’s fast-paced, tech-enabled world. This month we’re examining consumer trust in brand generated content, Facebook’s rumoured move into the mobile payments space and brands using instant messaging platforms to

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FreshMinds and Sage shortlisted for Social Strategy of the Year

We’re delighted to announce that our work with Sage, a leading global supplier of business management software solutions, has been shortlisted for The Drum Marketing Awards 2014 for Social Strategy of the Year. The Sage Business Experts (SBE) Programme is a game-changing social strategy that has enabled Sage to significantly extend the reach of its brand

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3 digital learnings from the world of the direct-to-consumer investment market

Digital empowers consumers. Take any industry, any set of products, any consumer group, and it is hard to miss the impact digital technologies are making in giving ‘power to the people’. Social media has given consumers a voice; digital innovators are increasing competition; digital platforms are opening services up to new consumer groups. Historically, financial

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