Tag financial services

Why more FCA guidance on social media could free up financial services companies to be successful

Marketers in the  financial services industry were expecting the Financial Conduct Authority (FCA) to issue new guidelines about social media in the first quarter of 2014. But it hasn’t happened yet. The latest rumours we’ve heard suggest July is the earliest we’ll see something published. There’s much speculation about what such guidance could contain. International

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Three financial services providers that are redefining customer centricity

As a phrase, ‘customer centricity’ is somewhat hackneyed. As with much other business jargon there is a risk that no one really understands the meaning of it, let alone how to achieve it. But in a world where digital is empowering consumers, ‘customer centricity’ is far more than just jargon – it should be a

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3 digital learnings from the world of the direct-to-consumer investment market

Digital empowers consumers. Take any industry, any set of products, any consumer group, and it is hard to miss the impact digital technologies are making in giving ‘power to the people’. Social media has given consumers a voice; digital innovators are increasing competition; digital platforms are opening services up to new consumer groups. Historically, financial

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