Our recent 2014 Social Media Listening Report examines the current state of the nation for tools that are available to help brands to listen to, and interact with, the conversations about them online. There are an increasing number of tools available, which can make the process of choosing the tool right for you more difficult.
Millennials (those born from 1980 onward) are a key target for many brands and marketers. Whilst older groups are still the largest media audiences these under 35s have unique digital consumption habits. As they get older, these habits will only become more mainstream. So understanding more about this audience, and how they use digital tools
Facebook today launches its new Paper app for US users of the network. The mobile app is built on ‘stories’ and has been hailed by many as a rival for Flipboard. A new news and story reading app. But does the app go much further than that? Does it show a maturing of how people
Social media is constantly changing – the tools available to us, and the way people use them. We are living during a time of change in how we can communicate with each other and what we choose to communicate where. But as we’ve seen in the past, events can accelerate this change – and all