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How digital technologies can transform education in India

eLearning is one of the largest growth areas in the global education market and is estimated to reach $169 billion by 2018, according to research by the Global Industry Analysts. A significant part of this growth is the rise of Massive Open Online Courses (MOOCs), which have expanded opportunities to access high quality education regardless of

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Meet FreshMinds – 6 chances to hear us speak this June

This June, we’ll be out and about speaking at a number of conferences, including Marketing Week Live, The Market Research Summit and The Platforum’s Technology Showcase: Top Gear III. Join us to hear how we combine research, digital strategy and data analytics to drive growth for our clients in an increasingly competitive and media fragmented

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Digital trends round-up – May 2014

Each month we bring you the FreshMinds digital trends round-up – a summary of innovations, new technologies and the latest digital trends to help you navigate today’s fast-paced, tech-enabled world. This month we’re looking at a new partnership which is enabling Amazon users to purchase products through Twitter, Google Now’s new location-based product alerts and the appeal of receiving personalised offers

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The anonymous social media trend is forcing marketers to innovate to win consumers’ trust

Anonymous social apps are on the rise. A recent rumour that Facebook has offered $100m to purchase Secret, an app allowing users to share messages anonymously, is unconfirmed, but it is a sign that the social network is taking the trend – and people accusing Facebook of intruding into their privacy – seriously. Other signs

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