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Digital trends round-up – April 2014

Each month we bring you the FreshMinds Digital Trends Round-Up – a summary of innovations, new technologies and the latest digital trends to help you navigate today’s fast-paced, tech-enabled world. This month we’re examining consumer trust in brand generated content, Facebook’s rumoured move into the mobile payments space and brands using instant messaging platforms to

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Three ways Facebook’s $2bn move into virtual reality will drive growth

Facebook agreed the acquisition of virtual reality (VR) firm Oculus VR for approximately $2bn on Tuesday with CEO Mark Zuckerberg claiming it could become “the most social platform ever, and change the way we work, play and communicate”. Oculus VR has created ‘low persistence’ technology for a prototype wearable tech gaming headset called Oculus Rift. The

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Is the trend for anonymity online a challenge or opportunity for social media listening?

Our recent 2014 Social Media Listening Report examines the current state of the nation for tools that are available to help brands to listen to, and interact with, the conversations about them online. There are an increasing number of tools available, which can make the process of choosing the tool right for you more difficult.

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