Tag facebook

Is a cashless society finally on the cards?

Hype around mobile payments has existed for years, and several false starts have led most of us sceptics to believe that this hype is tantamount to nothing more than hot air. However, given some key developments in the FinTech sector recently – such as Apple’s latest NFC-enabled phone and Pay function, Facebook’s relentless pursuit of

Continue Reading >

Twitter follows in Facebook’s footsteps with new plans for social e-commerce

Twitter is preparing to integrate micro-payments on its platform, which will in turn present new e-commerce opportunities for brands. Twitter is testing a ‘buy’ button, which will be located within tweets and will allow users to click on it to purchase the advertised product. Twitter’s move comes hot on the heels of Facebook’s ecommerce strategy,

Continue Reading >

Will Facebook’s ‘buy’ button succeed where its previous ecommerce attempts have failed?

Facebook is determined to finally crack e-commerce and if it proves to be a success, its rivals are determined to cash in too. In recent years, Facebook has been frustrated with incorporating micro-payments, removing its virtual currency ‘credits’, as well as twice culling its ‘gifts’ offering, and several major brands have closed their Facebook stores

Continue Reading >

Digital trends round-up August 2014

Each month we bring you the FreshMinds Digital Business Update – a summary of innovations, new technologies and the latest digital trends to help you navigate today’s fast-paced, tech-enabled world. This month we’re looking at the Co-op’s tech-enabled trolleys, Facebook’s  ’Buy’ button, easyJet’s iBeacon trial and Westpac’s plans for an augmented reality banking app. Co-op seeks customer feedback through tech-enabled

Continue Reading >

← Previous Page