Tag Developing a European social media strategy

72% of companies ignore the influence of email on social media

Yesterday I attended an email marketing roundtable hosted by Econsultancy. Having a social media agency’s perspective gave me a good opportunity to learn how email marketers currently view social media, as the new communication channel was discussed frequently. Email has a well established track record of delivering ROI, whereas discussions continue in terms of social

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Social business: 3 multinational case studies

Continuing from our definition of  social business, this post will introduce look at 3 brief case studies of multinational companies that have successfully adopted social business. As part of the 2.0 Adoption Council, IBM (in association with MIT Center for Digital Business and the Dachis Group) has published a series of case studies demonstrating integrated

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European social media strategy: develop common aims not common tactics

Image by DaKaTotal via Flickr At FreshNetworks we work with many clients to develop and implement their European social media strategy – either for US companies who want to translate the work they do in their domestic market for their European brands, or for multinationals who are looking to develop a social media strategy that

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