Eight best practice ideas in word of mouth marketing

Emmanuel Vivier gave a really detailed and great view of word of mouth marketing. For him we have entered the Consumer 2.0 era – for marketeers the time when you could control people is over. They have become immune to advertising spam and are facing death by choice. You have to be cleverer about how

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Word of mouth: an outcome not a strategy?

Another interesting issue raised by Wolfgang Lünenbürger-Reidenbach of Edelman PR was his view that word of mouth is an outcome and not a strategy. He cites the example of viral videos and the fact that usually viewers can remember the video and the concept but not the brand. Unfortunately for Wolfgang, he spoke after a

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