Tag edelman

Do we need the Unfair Trading Regulations?

There’s a catchily titled new law that comes into force on the 26th May and that could have big impacts for the way some brands behave online: the Consumer Protection from Unfair Trading Regulations 2008. The regulations are wide-ranging and aim to target “sharp practice and aggressive selling tactics”; the impact they have on online

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Word of mouth: an outcome not a strategy?

Another interesting issue raised by Wolfgang Lünenbürger-Reidenbach of Edelman PR was his view that word of mouth is an outcome and not a strategy. He cites the example of viral videos and the fact that usually viewers can remember the video and the concept but not the brand. Unfortunately for Wolfgang, he spoke after a

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