Tag Customer service

Digital trends round-up – March 2014

Each month we bring you the FreshMinds digital trends round-up- a summary of innovations, new technologies and the latest digital trends to help you navigate today’s fast-paced, tech-enabled world. This month we’re looking at brands working with consumers and start-ups to drive innovation, harnessing social data to fight fraud, the challenge of real-time marketing and

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French bank uses TV ads to promote Twitter-based customer service

Increasingly customers and brands are using Twitter as a way to ask, and respond to, some customer queries. For certain types of customers, and for certain types of queries, this can be an effective channel for customer service. But how many brands would lead on this in a TV advertising campaign? And how many would

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