Tag Big Data

The key takeaways from Marketing Week Live as told in Tweets #MWL2014

In the second of our posts on June’s top marketing events, we’re exploring the highlights from Marketing Week Live through tweets from the conference. Marketing Week Live is one of the most eagerly awaited events in the marketing calendar, bringing together agency and client-side marketers and insight professionals to discuss trends affecting the industry, spark

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Digital trends round-up – February 2014

Each month we bring you the FreshMinds digital trends round-up – a summary of innovations, new technologies and the latest digital trends to help you navigate today’s fast-paced, tech-enabled world. This month harnessing real-time data, growing privacy concerns and Westpac’s use of iBeacon technology have hit the news. Big data brings big returns Harnessing real-time data has proved valuable for Asos,

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