FreshMinds is an insight and innovation consultancy founded in 2000.

We believe that to unlock growth in today’s fast-paced, tech-enabled world businesses need to become more agile. And to facilitate this they need agile insight that helps them rapidly adapt and respond to change.

We enjoy long-term client relationships built through long-term people strategies, a philosophy that has won us a host of awards – from Best Piece of Financial Research through to Best Agency twice. And we’ve been named one of the 100 Best Companies to Work For on two occasions.

Fifteen years on and we’re still pushing the boundaries, fusing the very best of social, mobile and traditional insight to unlock growth for our clients.



Passionate about driving growth through agile insight and innovation, Caroline is always happy to embrace the inner geek to root out the right data for decision-making. Caroline is a frequent speaker on entrepreneurship, innovation and research.

Caroline is one of the UK government’s 30 Business Ambassadors, representing the UK’s creative industries globally. She’s also a non-executive director of our sister company, FreshMinds Talent.



Andy runs the FreshMinds business. An expert in accelerating business growth, he has many years’ experience in managing and growing international consultancies. Before joining FreshMinds, Andy was COO of Interbrand Asia, where he was responsible for 8 offices and over 400 staff.

Andy is also a thought leader and regular conference speaker on the subject of leadership, having released two books on the topic.



Catherine leads the consulting team at FreshMinds. She’s been with us since 2005 and has been responsible for building long-term relationships with clients such as Starbucks and Pearson.

Catherine works with C-level executives at global consumer brands, using insight to recharge business strategy and accelerate growth. An expert in both qualitative and quantitative methodologies, she has over 12 years’ consulting experience.

Charlie Osmond

Serial entrepreneur Charlie co-founded FreshMinds and FreshNetworks. In 2013, he launched Triptease, a social start-up that’s revolutionising the world of travel reviews. Find him in London or Silicon Valley putting the lean start-up methodology into practice daily.

Paul Perkin

Following management positions in several multinational companies, Paul joined RM plc where he helped the founders grow sales to £63 million. For the last decade, he has worked with start-ups, coaching the founders and advising on business planning operations and HR.

Janine Hawkins

Janine has a wealth of experience in research and insight, having served as Added Value’s Global CEO for 5 years. Janine currently works as an advisor, coach and mentor to senior leaders and businesses in the UK and internationally.