OUR STORY

FreshMinds is a growth and innovation consultancy founded in 2000. We work in partnership with leading global brands, helping deliver growth and innovation in a world where competition is fierce and digital has disrupted everything.

Entrepreneurial to our roots, we take inspiration from the latest Silicon Valley growth hacking methods and fuse these with the best of social, mobile and traditional insight. We believe that to be successful today companies must bring new products and services to market as quickly and as iteratively as the agile consumers that they now serve.

We believe in long-term client relationships built through long-term people strategies, a philosophy that has won us a host of awards – from Innovation in Social Media through to Best Agency twice. And we’ve been named one of the 100 Best Companies to Work on two occasions.

Thirteen years on and we’re still pushing the boundaries, bringing an ever more relevant set of services to our clients. In 2013, we merged with our sister agency, social business consultancy FreshNetworks. Together, we’re pioneering new digital research and data analytics methods to shed light on consumer behaviour, spark innovation and drive growth for our clients.

OUR LEADERSHIP TEAM
Caroline Plumb
CEO and Co-founder

Passionate about driving growth, Caroline is always happy to embrace the inner geek to root out the right data for decision-making. Caroline is a frequent speaker on innovation and research.

Caroline is one of the UK government’s 30 Business Ambassadors, representing the UK’s creative industries globally. She’s also a non-executive director of our sister company, FreshMinds Talent.

Helen Trim
Deputy Managing Director

Thoroughly immersed in digital, Helen gets a real buzz from understanding business models and how new technologies can impact markets and growth. Her incisive approach ensures that client strategies are innovative and focused on commercial benefit that will resonate with the board.

Helen was a co-founder of FreshNetworks alongside Charlie Osmond and Caroline Plumb.

Catherine Crump
Director of Consulting

Catherine leads the consulting team at FreshMinds. She’s been with us since 2005 and has been responsible for building long-term relationships with clients such as Starbucks and eBay.

Catherine works with C-level executives at global consumer brands, using insight to recharge business strategy and accelerate growth. An expert in both qualitative and quantitative methodologies, she has over 12 years’ consulting experience.

Matt Rhodes
Digital Director

Matt works with brands such as O2 Telefónica, American Express and Virgin Media, helping them explore new technologies and data sources to drive innovation and business growth.

A thought leader in digital, Matt is a regular blogger and conference speaker. He’s also appeared on BBC News and Sky as an expert on social data and changing consumer behaviour.

OUR ADVISORS
David Verey

David Verey CBE has been Chairman of the Art Fund since 2004. He is also Senior Adviser at Lazard & Co Limited, Lead Non-Executive Director for the Department of Culture, Media and Sport, a Director of the Daily Mail and General Trust plc, a Director of Sofina SA and a Director of Bank Gutmann in Vienna.

Jonathan Calascione

Jonathan is a partner at Monitor Deloitte. He has over 23 years’ experience in building customer-led growth strategies in the Consumer sector. He built the European M2C business within Monitor from a greenfield start to over $30 million.

Charlie Osmond

Serial entrepreneur Charlie co-founded FreshMinds and FreshNetworks. In 2013, he launched Triptease, a social start-up that’s revolutionising the world of travel reviews. Find him in London or Silicon Valley putting the lean start-up methodology into practice daily.

Paul Perkin

Following management positions in several multinational companies, Paul joined RM plc as Director of Operations. In his 10 years at the company, he helped the founders grow sales to £63 million. For the last decade, he has worked with start-ups, coaching the founders and advising on business planning operations and HR.