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“Without a doubt the research has influenced every aspect of this innovative product and has continued to guide the product and marketing strategy long after the initial launch.”
Investec

ACCELERATING PRODUCT AND SERVICE CONCEPT DEVELOPMENT WITH SPOTLIGHT

Why do at least 40% of new products fail? Because the process for getting them to market hasn’t changed. To keep pace with rising consumer expectations and compete with emerging challenger brands, businesses need a new approach. Enter SPOTLIGHT, our agile and iterative approach to concept development. With an emphasis on iteration and rapid learning loops, we take you quickly and efficiently from early stage ideas to a set of shortlisted concepts or even a fully fledged proposition.

SPOTLIGHT helps you to:

  • Explore, iterate and optimise your product ideas and concepts rapidly
  • Develop and refine your concepts with customers
  • Develop brand and line extensions as well as new ideas

To find out more, please get in touch.

HOW WE DO IT
Consumer immersion

We involve consumers at the early stages of product development, immersing ourselves in their worlds to truly understand their needs and wants from your product.

Concept exploration

We kick start concept development in real-life scenarios. By evaluating concepts with consumers in the early stages, we’re able to ditch failing ideas faster, so you can focus your time and money behind the concepts that really count.

Regular refinement

“Review, refine, repeat” that’s our mantra. With an emphasis on feedback loops, rapid iteration and further refinement based on additional consumer feedback, our approach enables you to strengthen initial ideas and turn them into powerful, fully crafted concepts.

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