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“As a result of being so engaged with the project, FreshMinds were able to challenge us at the right times in the right way. Everybody here enjoyed working with them, not only because they were infectiously enthusiastic but also because they were prepared to listen in order to make things work as well as possible.”
Warburtons

CREATING A SPRINGBOARD FOR IDEAS WITH SPARK

In ever more crowded market places, standing out and creating differentiation are harder than ever before. When you need genuine innovation, SPARK will act as a springboard for ideation, helping you to generate a wealth of possibilities. Then creatively, commercially and iteratively, we filter down ideas to an exciting shortlist with true potential.

SPARK helps you to:

  • Facilitate creative and strategic thinking around your products and services as well as your marketing and communications campaigns
  • Ensure your products, services and campaigns are grounded in consumer insight
  • Generate a plethora of powerful new ideas under key territories
  • Refine and prioritise the ideas that are right for consumers and your brand
  • Identify the attributes you need to leverage to differentiate your brand

To find out more, please get in touch.

HOW WE DO IT
Inspiration from the edge

We cast the net far and wide drawing on everything from thought leadership and social media right through to extreme consumers to immerse ourselves, our clients and their consumers in a series of ideation platforms. Taking inspiration from this broad range of inputs, we spark a wealth of ideas to fuel innovation.

Selection for success

Using our rigorous filtrating and selection frameworks, we whittle down ideas to ensure you select only the strongest. We bring consumers to the heart of this process to ensure the ideas you take forward are firmly rooted in the needs and desires of your customers.

Rapid iteration

With a focus on feasibility and viability, we refine, build and improve ideas, taking you right the way from that lightbulb moment to fully-fledged, commercially viable concepts.

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