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KEEPING YOUR PROPOSITIONS AT THE TOP OF THEIR GAME WITH SHINE

The world is changing at such a rate that it can be hard to keep abreast of changing customer demands, needs and expectations. No sooner have you launched a product or service, than is it time to begin re-evaluating it to keep it top of its game. SHINE enables you to rapidly assess and optimise any part of your proposition to ensure it stays ahead of the pack.

SHINE helps you to:

  • Optimise existing products, services, apps, customer journeys and processes to ensure they continue to outperform competitors’
  • Not only assess where an existing product or service is falling short but identify, prioritise and test what improvements should be made
  • Use agile insight cycles to continuously iterate either one proposition, or an entire proposition portfolio

We also work with brands to help them keep their existing apps on top of their game through our dedicated app optimisation service. Find out more.

To find out more, please get in touch.

HOW WE DO IT
State of play

Using the whole breadth of our methodology toolkit we assess your product or service’s current performance against your KPIs. By triangulating in-the-moment customer feedback with other measures such as internal data or competitor performance, we’re able to get beyond simply identifying areas for improvements, and explore the factors driving dissatisfaction and underperformance.

Opportunity spotting

We first pinpoint and then prioritise strategies for designing improvements and overcoming current barriers to success. To do this, we take inspiration from the edge, looking to adjacent industries, competitors and the most extreme of consumers.

Step change

In the final stage, we move fast from insight to action, developing and testing opportunities for improvement with consumers. We do this in real-world environments, iterating and refining as we go to restore your product or service to full strength.

FIND OUT ABOUT OUR OTHER SERVICES