Today, growing your business can seem tougher than ever. Disruptive technologies have forever changed consumer behaviour. And even the most established industries should feel threatened by the new business models that have emerged.
Our team of consultants help you navigate this digital world to uncover new markets, rapidly iterate and develop product propositions, and devise effective marketing strategies and communications that drive profitable growth.
DISCOVER: Illuminating the opportunities through smarter customer segmentations, market assessments, opportunity spotting, brand perception studies and pricing and predictive scenario modelling.
DEVELOP: Enabling your teams to take advantage of the most relevant ‘lean start-up’ principles: accelerating innovation through ideation and co-creation, proposition development and iterative concept and prototype testing.
DELIVER: Taking your products to scale with the support your teams need to execute a successful strategy: through effective customer communication and engagement strategies, advertising and message development, brand and advocate programme design and data-driven adaptive marketing.
And we draw on our expertise across the market research, digital and social marketing and data analytics fields – fusing traditional methodologies such as online surveys and focus groups with online communities, mobile research, social media listening and predictive modelling.
We’ve taken inspiration from the ‘test-to-improve’ approaches from the likes of Groupon, Salesforce.com and other lean start-ups. Our services are designed to work iteratively, allowing us to adapt the process along the way which means we deliver results that drive growth from the point of delivery so you can remain ahead of the game.