From lightbulb moment to launch: our services span the entire product and service development cycle

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FLOODLIGHT
Illuminates market opportunities and gets you closer to customers

SPARK
Creative ideation to drive innovation and new ideas

SPOTLIGHT
Accelerates product and service concept development

LASER
Zooms in on prototypes to rapidly test them in-market

SHINE
Ongoing optimisation of existing products, services or the customer experience

ELECTRIFY
Turbo-charges your brand strategy and communications development

We have a broad range of methodologies at our fingertips

QUALITATIVE

Focus groups – Pop-up online communities – Long-term online communities – Ethnography – Mobile missions – In-depth interviews (telephone, face-to-face & online) – Ideation – Co-creation – Accompanied shops – In-store intercepts – In-home product trials – In-aisle product testing – Workshops – Diary studies – Desk research – Literature review – Customer closeness

QUANTITATIVE

Online surveys – Mobile surveys – Face-to-face surveys – Hall tests – Segmentation – Social media conversation audits – Social media listening – Conjoint – Drivers analysis – Max-diff – Data modelling – Data visualisation