New research: Why brands need to adapt fast to stay on the high street

FreshMinds is delighted to announce the launch of a new piece of research, designed to provide retailers with an exclusive look at the High Street of 2025.

The research revealed a strong desire for change on the British high street. Nearly two thirds of consumers (63%) believe that the high street has lost its appeal and nearly half (46%) think that big brands are responsible for ruining the high street.

So should big brands be worried? Whilst we are far from seeing the end of big brands on the British high street, it’s clear that they can’t stand still anymore. Brands need to adapt and respond to this desire for change.

Download our research report for access to the full findings and to read our 5 recommendations of ways that brands can respond to regain a position of strength on the high street.