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“We appreciate the efforts of the FreshMinds Team in helping us to understand more about our consumers and their perceptions to our products. It has been a process that has driven change and innovation.”
EMU

ILLUMINATING MARKET OPPORTUNITIES AND GETTING YOU CLOSER TO CUSTOMERS WITH FLOODLIGHT

Whether you’re entering a new market or need to stay abreast of an existing but rapidly changing landscape, FLOODLIGHT will illuminate growth opportunities and provide you with a rich and detailed view of your market and your consumers.

FLOODLIGHT helps you to:

  • Get closer to your customers
  • Develop deep consumer understanding
  • Explore changing need states
  • Assess new markets and find whitespace
  • Identify new territories and innovation platforms
  • Explore changing consumer behaviour and expectations
  • Segment customers
  • Understand drivers of consumer trends
  • Uncover unmet needs

To find out more, please get in touch.

HOW WE DO IT
Total market analysis

Gathering together disparate and hard-to-access data sources, we build a complete picture of your market. Data triangulation, use of strategic frameworks and a blend of off and online techniques ensure that our market maps illuminate the commercial landscape.

Customer closeness

Number one factor for rapid and sustainable growth is understanding customer needs. Voice of the consumer and in-the-moment approaches ensure we get under the skin and in the mindset of your customers. So that your organisation can put their needs at the heart of your growth plan.

Growth strategy playbook

Our strategic frameworks and market projection tools, combined with creative and collaborative workshops ensure that identified opportunities are validated, prioritised and your path to growth is crystal clear.

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