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“The strategy and action plan FreshMinds developed was excellent. Both practical and realistic for our business, it significantly extended the reach of our brand campaign. The insight FreshMinds brought has been incredibly useful and the delivery of the action
plan was spot-on.”
Sage

CREATE BRANDS THAT RESONATE WITH ELECTRIFY

Sometimes you need a complete brand strategy, sometimes fresh thinking on your positioning or guidance on how to articulate your values clearly. ELECTRIFY will ensure that your brand is strongly and clearly defined, and articulated through marketing campaigns in a way that meets current and future consumer needs.

  • Test and develop new or refined brand positioning
  • Optimise your brand strategy
  • Develop and localise global brands and multi-channel advertising campaigns
  • Move quickly and iteratively from territory identification through to creative execution

Many brand consultancies either leave the end user out of the conversation, or take an initial insight and run with it. We’re different. As with all of our work, we believe in feeding the consumer voice into the entire process. This enables us to create brands and campaigns that really resonate, and not just in the boardroom but out in the real world too. By making sure customers identify with your brand, and by clearly meeting their needs, you can be sure of growth!

HOW WE DO IT
Discover & explore

Here we uncover the current and future consumer perceptions, using diagnostic tools to create a customer-centric view of your brand and its position today. Strengths and weakness are brought to the fore and key territories where you have permission to play will be identified.

Development & definition

Utilising ethnographic and co-creation tools we bring consumers and brand owners together. Our seamless on and offline experience results in a complete set of key brand components and a brand playbook that will drive your brand strategy.

Expression & activation

Our collaborative and agile approach to developing and testing creative execution ensures that the consumer voice is retained, without hindering creativity. A rapid and iterative test process funnels and refines so you move quickly from territory identification through to creative execution and campaign activation.

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