Category Social business
Our recent 2014 Social Media Listening Report examines the current state of the nation for tools that are available to help brands to listen to, and interact with, the conversations about them online. There are an increasing number of tools available, which can make the process of choosing the tool right for you more difficult.
We are in a world where insight and business decision-making is increasingly driven by multiple data-sets. And some of the most useful and most comprehensive of these data-sets come from public sources: understanding the demographics of a country, how people move round cities and the transport network, health data and employment data. Much of this
Digital empowers consumers. Take any industry, any set of products, any consumer group, and it is hard to miss the impact digital technologies are making in giving ‘power to the people’. Social media has given consumers a voice; digital innovators are increasing competition; digital platforms are opening services up to new consumer groups. Historically, financial
In 2013 we saw the gaming sector grow 7% in revenue, thanks to the launch of two new consoles in November, the Xbox One and PlayStation 4. 2014 looks to be a further year of growth for one of the most popular entertainment sectors. However, behind the headline numbers of big console sales, the real growth