Category Social business

Data for customer closeness: Is in-store finally catching up with online?

It seems strange to begin a retail blog post by talking about a lack of consumer data. Much of what’s currently written relates to how leading retail brands are getting closer to their customers by analysing data. But there is one area in which even the most advanced retailers know comparatively little about their customers

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Changing consumer expectations force automotive brands to become more agile

As technological innovation continues to disrupt industries and consumers’ expectations continue to rise, businesses are constantly looking at ways to quickly to keep up with consumer’s rapidly changing behaviour. One industry that has seen an evolution in consumer behaviour is the automobile industry. The internet has impacted how consumers think about purchasing a car. A

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