Category Social business

Twitter follows in Facebook’s footsteps with new plans for social e-commerce

Twitter is preparing to integrate micro-payments on its platform, which will in turn present new e-commerce opportunities for brands. Twitter is testing a ‘buy’ button, which will be located within tweets and will allow users to click on it to purchase the advertised product. Twitter’s move comes hot on the heels of Facebook’s ecommerce strategy,

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Will Facebook’s ‘buy’ button succeed where its previous ecommerce attempts have failed?

Facebook is determined to finally crack e-commerce and if it proves to be a success, its rivals are determined to cash in too. In recent years, Facebook has been frustrated with incorporating micro-payments, removing its virtual currency ‘credits’, as well as twice culling its ‘gifts’ offering, and several major brands have closed their Facebook stores

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Digital trends round-up August 2014

Each month we bring you the FreshMinds Digital Business Update – a summary of innovations, new technologies and the latest digital trends to help you navigate today’s fast-paced, tech-enabled world. This month we’re looking at the Co-op’s tech-enabled trolleys, Facebook’s  ’Buy’ button, easyJet’s iBeacon trial and Westpac’s plans for an augmented reality banking app. Co-op seeks customer feedback through tech-enabled

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Why Tesla’s technology sharing is beneficial for the electric vehicle market (and for Tesla)

Yesterday Tesla announced that it was making its electric vehicle patents available to open source users. This is seen by many as a bold move – Tesla has developed a different battery technology to other players in the market, using smaller cells that run more efficiently. This technology might be seen as their competitive advantage;

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