Category Social business

Changing consumer expectations force automotive brands to become more agile

As technological innovation continues to disrupt industries and consumers’ expectations continue to rise, businesses are constantly looking at ways to quickly to keep up with consumer’s rapidly changing behaviour. One industry that has seen an evolution in consumer behaviour is the automobile industry. The internet has impacted how consumers think about purchasing a car. A

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Twitter follows in Facebook’s footsteps with new plans for social e-commerce

Twitter is preparing to integrate micro-payments on its platform, which will in turn present new e-commerce opportunities for brands. Twitter is testing a ‘buy’ button, which will be located within tweets and will allow users to click on it to purchase the advertised product. Twitter’s move comes hot on the heels of Facebook’s ecommerce strategy,

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Is the collaborative economy really the future or is the movement confined to particular demographic groups?

In the face of recent and successful clashes between established businesses and collaborative economy disrupters (for example Uber versus black cabs in London, or JustPark versus city councils), how much do we need to take notice of the collaborative economy? Is it really going to change the world we live in or is it just

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