Category Social business

Three hardware trends that will drive growth in the gaming sector

Some analysts had suggested that the console gaming business would decline as a result of the increasing popularity of free-to-play (F2P) mobile games and digital marketplaces, the growth of which was documented on our blog last month. But sales of Sony’s Playstation 4 tell another story. The console, which launched in Western markets in November

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Three financial services providers that are redefining customer centricity

As a phrase, ‘customer centricity’ is somewhat hackneyed. As with much other business jargon there is a risk that no one really understands the meaning of it, let alone how to achieve it. But in a world where digital is empowering consumers, ‘customer centricity’ is far more than just jargon – it should be a

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Digital trends round-up – March 2014

Each month we bring you the FreshMinds digital trends round-up- a summary of innovations, new technologies and the latest digital trends to help you navigate today’s fast-paced, tech-enabled world. This month we’re looking at brands working with consumers and start-ups to drive innovation, harnessing social data to fight fraud, the challenge of real-time marketing and

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Five ways that digital tools can help with customer closeness

Every week we bring you the FreshMinds Friday picks – ideas to help you make the most of digital technologies and understand how they are helping brands to grow and innovate. This week we’re looking at how brands can use digital tools to help business decision-makers get up close and personal with their customers – from using social

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