Category Social business

Twitter follows in Facebook’s footsteps with new plans for social e-commerce

Twitter is preparing to integrate micro-payments on its platform, which will in turn present new e-commerce opportunities for brands. Twitter is testing a ‘buy’ button, which will be located within tweets and will allow users to click on it to purchase the advertised product. Twitter’s move comes hot on the heels of Facebook’s ecommerce strategy,

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Is the collaborative economy really the future or is the movement confined to particular demographic groups?

In the face of recent and successful clashes between established businesses and collaborative economy disrupters (for example Uber versus black cabs in London, or JustPark versus city councils), how much do we need to take notice of the collaborative economy? Is it really going to change the world we live in or is it just

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Agile innovation update September 2014

Each month we bring you the FreshMinds Agile Innovation Update. This month we’re looking at Uber’s agile approach to service development, Barclaycard’s plans to use its wearable payments technology as an insight tool and Tesco’s hackathon to drive innovation. Uber leads the way in agile service development Rideshare and taxi app Uber has announced it is testing a new

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Beyond the hype: The Co-op’s tech-enabled research trolleys

The classic shopping trolley hasn’t changed much since it was first introduced in 1937. But the Co-op is set to change that, having rolled out trolleys fitted with tablets in 33 stores.  As consumers move around the supermarket, the tablet triggers questions on everything from store layout and product ranges through to issues at the

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