Category Social business

Why Tesla’s technology sharing is beneficial for the electric vehicle market (and for Tesla)

Yesterday Tesla announced that it was making its electric vehicle patents available to open source users. This is seen by many as a bold move – Tesla has developed a different battery technology to other players in the market, using smaller cells that run more efficiently. This technology might be seen as their competitive advantage;

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Five statistics that show the potential impact of the Collaborative Economy

Every week we bring you the FreshMinds Friday picks – ideas to help you understand the impact of digital technologies on consumers, brands and markets. This week we look at five statistics that show the real potential of the Collaborative Economy and the impact that it can have on many existing brands and markets.  1. In 2013, the value

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Is there a science to sharing? Making branded online video content people want to share

This week, Unruly Media have launched their 2014 Science of Sharing report – exploring the trends behind the rise in sharing of branded video content online by consumers. This has increased 22% in the last 12 months and continues to grow. The report is worth a read to understand the trends that they see from

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