Category Social business

Five statistics that show the potential impact of the Collaborative Economy

Every week we bring you the FreshMinds Friday picks – ideas to help you understand the impact of digital technologies on consumers, brands and markets. This week we look at five statistics that show the real potential of the Collaborative Economy and the impact that it can have on many existing brands and markets.  1. In 2013, the value

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Is there a science to sharing? Making branded online video content people want to share

This week, Unruly Media have launched their 2014 Science of Sharing report – exploring the trends behind the rise in sharing of branded video content online by consumers. This has increased 22% in the last 12 months and continues to grow. The report is worth a read to understand the trends that they see from

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A content marketing strategy isn’t just about creating more content

Marketers know that, in many industries, brands are becoming publishers – with an increasing need to develop and manage content across different platforms as part of their marketing strategy. We also know that, increasingly, news publishers are getting into the content marketing business. With this focus content strategy, there is a danger brands will feel

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