Category Digital tools and technologies

How to engage young people in research: an interview with BARB’s Sonja Ajdin

“Advances in technology combined with young people’s willingness to participate in research means that there is a huge opportunity for companies to engage them.”  Sonja Ajdin, Research Manager, BARB In 2016, we were lucky enough to partner with BARB (Broadcasters’ Audience Research Board) on a fascinating piece of work designed to explore how best to engage

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54 Hours. No Talk. All Action. 4 Lessons In Mentoring A Startup

This time last week, I was on my way to Manchester to attend my second ever Startup Weekend. And it was mind-bogglingly brilliant! At the first event I attended last month, I was a participant, working to create a market-beating product in just 54 hours. This time, my FreshMinds colleagues and I were invited back to be mentors,

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