Category Digital tools and technologies

Interview with Linden Tibbets, CEO of IFTTT: Cutting through the hype surrounding voice

As part of our newly launched research, Tech Trends Set To Transform The Insight Industry, we spoke to the founders of leading-edge tech startups to hear about the key developments reshaping our world. One of these is Linden Tibbets, the CEO and Co-Founder of IFTTT (if this, then that). Here at FreshMinds we’re huge fans

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Getting under the skin of today’s teens: Interview with BPP’s Marketing Director, Jo Street

In 2017, we were lucky enough to partner with BPP on a fascinating piece of work designed to get closer to teenagers using the power of video. We caught up with BPP’s Marketing Director, Jo Street, as she shares some of the most interesting findings from the research and explains why using video was key

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What does the future hold for chatbots?

In our latest report, Tech Trends Transforming The Insight Industry, we identified chatbots as a key area to watch. Chatbots are being used by brands to help consumers do everything from finding their nearest store to checking opening hours, but they’re still a relatively early-stage technology. So what’s next for chatbots? From customer service to

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