Category Digital tools and technologies

Why parents want their kids to fail: learnings from the MRS Kids and Youth Conference

A couple of weeks ago, FreshMinds was invited to speak at the Market Research Society’s Kids and Youth Research Conference about a recent project for BARB (the Broadcasters’ Audience Research Board). This was exciting as the project plunged us into the lives and attitudes of teens and young adults (an area we’ve done a great

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How to engage young people in research: an interview with BARB’s Sonja Ajdin

“Advances in technology combined with young people’s willingness to participate in research means that there is a huge opportunity for companies to engage them.”  Sonja Ajdin, Research Manager, BARB In 2016, we were lucky enough to partner with BARB (Broadcasters’ Audience Research Board) on a fascinating piece of work designed to explore how best to engage

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54 Hours. No Talk. All Action. 4 Lessons In Mentoring A Startup

This time last week, I was on my way to Manchester to attend my second ever Startup Weekend. And it was mind-bogglingly brilliant! At the first event I attended last month, I was a participant, working to create a market-beating product in just 54 hours. This time, my FreshMinds colleagues and I were invited back to be mentors,

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