Category Digital tools and technologies
Each month we bring you the FreshMinds digital trends round-up- a summary of innovations, new technologies and the latest digital trends to help you navigate today’s fast-paced, tech-enabled world. This month we’re looking at brands working with consumers and start-ups to drive innovation, harnessing social data to fight fraud, the challenge of real-time marketing and
Every week we bring you the FreshMinds Friday picks – ideas to help you make the most of digital technologies and understand how they are helping brands to grow and innovate. This week we’re looking at how brands can use digital tools to help business decision-makers get up close and personal with their customers – from using social
Each month we bring you the FreshMinds digital trends round-up – a summary of innovations, new technologies and the latest digital trends to help you navigate today’s fast-paced, tech-enabled world. This month harnessing real-time data, growing privacy concerns and Westpac’s use of iBeacon technology have hit the news. Big data brings big returns Harnessing real-time data has proved valuable for Asos,
Our recent 2014 Social Media Listening Report examines the current state of the nation for tools that are available to help brands to listen to, and interact with, the conversations about them online. There are an increasing number of tools available, which can make the process of choosing the tool right for you more difficult.