Category Digital tools and technologies

How the connected car will impact the insurance and market research industries

Last month, Apple launched its in-vehicle infotainment product CarPlay. With iOS integration officially coming to the car industry, the race to market for the best holistic connected car technology is well and truly underway. Google confirmed its Android in-car push by announcing the Open Automotive Alliance with the likes of Audi and Hyundai earlier this

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5 great uses for online communities

Ahead of our Online Communities Breakfast Seminar on 29th April, we take a look at 5 great uses for online communities – from bringing segments to life and reaching consumers globally to iterative concept development, understanding how consumers behave and gaining insight into the path to purchase. Bringing segments to life Following large segmentation pieces,

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Could Atom, launching in 2015, be the UK’s first truly digital bank?

The impact that digital technologies are having on financial services was underlined this week with the announcement that Metro Bank founder, Anthony Thomas, and First Direct Chief Executive, Mark Mullen, are to launch Atom, the UK’s first digital bank, next year. The bank, “designed entirely for the digital age”, will have no branches and will

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