Category Digital tools and technologies

The 10 most-read FreshMinds blog posts in 2014

On Fridays, we bring you the FreshMinds picks. This week we’re rounding up the 10 most-read posts from the FreshMinds blog in 2014 including our social media listening report, innovation in the food and drink industry and applications of iBeacons. Are you Listening? FreshMinds’ social media listening report In February, we launched our social media

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The Internet of Things – overhyped and premature or an area of opportunity?

The Internet of Things (or IoT) is the talk of the tech community and brands, from Silicon Valley to Silicon Roundabout. Put simply, it’s about devices connecting and communicating relentlessly with each other.  From fridges and washing machines to smoke alarms and TVs, you name it – it’s all getting connected and soon enough you

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Data for customer closeness: Is in-store finally catching up with online?

It seems strange to begin a retail blog post by talking about a lack of consumer data. Much of what’s currently written relates to how leading retail brands are getting closer to their customers by analysing data. But there is one area in which even the most advanced retailers know comparatively little about their customers

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Agile Innovation Update – December 2014

Each month we bring you the FreshMinds Agile Innovation Update. This month we’re looking at predictions of consumer spending this Christmas, Snapchat’s peer-to-peer payments function and consumers’ attitudes to beacon triggered offers. Consumers set to spend big this Christmas as digital drives purchase New statistics from Deloitte predict Christmas shopping this year will total £42.4 billion, a 4% rise

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