Category Digital tools and technologies

3 ways car manufacturers are adapting to future proof their businesses

Take a quick flick through the news over the past couple of weeks and you’ll notice automotive manufacturers making headlines. But interestingly, it’s not releases of new models that are garnering media attention. In fact, it’s innovative propositions and the integration of new technologies that are gaining traction.  Increasingly, automotive manufacturers are acknowledging that the traditional idea

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Agile Innovation Update – March 2016

Each month we bring you the FreshMinds Agile Innovation Update. This month we’re looking at the rise of corporate/startup partnerships, a new wearable for tracking emotional responses, how Timberland is harnessing consumers in the product development process and the new challengers set to disrupt the automotive industry. Corporate/startup partnerships on the rise It seems that

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Emotion Quantified: How Hollywood is getting to the heart of consumer behaviour

From loyalty programmes to advertising, eliciting emotional responses in customers has become the new Holy Grail for companies of every stripe hoping to develop a competitive edge over their rivals. Whilst companies such as Apple have managed to develop this kind of mass emotional attachment to their brand with unparalleled success, others have struggled. The

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Don’t speak too soon: why the BRC’s prediction of retail job losses may be premature

Earlier this month, a new report from the British Retail Consortium (BRC) warned that as many as 900, 000 retail jobs could be lost by the year 2025. The reasons? The impact of digital and increasing costs according to the BRC. They argues that as consumers start to shop more and more online, the cost of labour increases and

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