Category Social networks

Is the collaborative economy really the future or is the movement confined to particular demographic groups?

In the face of recent and successful clashes between established businesses and collaborative economy disrupters (for example Uber versus black cabs in London, or JustPark versus city councils), how much do we need to take notice of the collaborative economy? Is it really going to change the world we live in or is it just

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Will Facebook’s ‘buy’ button succeed where its previous ecommerce attempts have failed?

Facebook is determined to finally crack e-commerce and if it proves to be a success, its rivals are determined to cash in too. In recent years, Facebook has been frustrated with incorporating micro-payments, removing its virtual currency ‘credits’, as well as twice culling its ‘gifts’ offering, and several major brands have closed their Facebook stores

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Digital trends round-up August 2014

Each month we bring you the FreshMinds Digital Business Update – a summary of innovations, new technologies and the latest digital trends to help you navigate today’s fast-paced, tech-enabled world. This month we’re looking at the Co-op’s tech-enabled trolleys, Facebook’s  ‘Buy’ button, easyJet’s iBeacon trial and Westpac’s plans for an augmented reality banking app. Co-op seeks customer feedback through tech-enabled

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Digital trends round-up – May 2014

Each month we bring you the FreshMinds digital trends round-up – a summary of innovations, new technologies and the latest digital trends to help you navigate today’s fast-paced, tech-enabled world. This month we’re looking at a new partnership which is enabling Amazon users to purchase products through Twitter, Google Now’s new location-based product alerts and the appeal of receiving personalised offers

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