Category Social networks

Digital trends round-up – May 2014

Each month we bring you the FreshMinds digital trends round-up – a summary of innovations, new technologies and the latest digital trends to help you navigate today’s fast-paced, tech-enabled world. This month we’re looking at a new partnership which is enabling Amazon users to purchase products through Twitter, Google Now’s new location-based product alerts and the appeal of receiving personalised offers

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The anonymous social media trend is forcing marketers to innovate to win consumers’ trust

Anonymous social apps are on the rise. A recent rumour that Facebook has offered $100m to purchase Secret, an app allowing users to share messages anonymously, is unconfirmed, but it is a sign that the social network is taking the trend – and people accusing Facebook of intruding into their privacy – seriously. Other signs

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FreshMinds and Sage shortlisted for Social Strategy of the Year

We’re delighted to announce that our work with Sage, a leading global supplier of business management software solutions, has been shortlisted for The Drum Marketing Awards 2014 for Social Strategy of the Year. The Sage Business Experts (SBE) Programme is a game-changing social strategy that has enabled Sage to significantly extend the reach of its brand

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Three ways Facebook’s $2bn move into virtual reality will drive growth

Facebook agreed the acquisition of virtual reality (VR) firm Oculus VR for approximately $2bn on Tuesday with CEO Mark Zuckerberg claiming it could become “the most social platform ever, and change the way we work, play and communicate”. Oculus VR has created ‘low persistence’ technology for a prototype wearable tech gaming headset called Oculus Rift. The

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