Category Communications strategy
In our newly launched report, we identified chatbots as a key tech trend to watch. But where is this technology already making its mark? In this blog post, we take a look at how and where chatbots are taking off and share our thoughts on what brands need to consider to successfully harness the chatbot opportunity.
FreshMinds’ newest research identifies four rising tech trends set to transform the insight industry. One of these is voice: a burgeoning channel that is reshaping the interaction between individuals and brands. Take a peak below to explore how Vogue, the American Heart Association, Purina, Hellman’s and Canvas are building relationships with consumers, via smart speakers
There’s a new way for marketers to understand more about reactions to campaigns – and the answer is on the wrist. UK-based Studio XO has created the XOX Sensory Wristband to provide real-time data on the way adverts are received. The wristbands measure biometrics such as heartbeat, breathing and body temperature. Most recently, the wristband
The trust gap between consumers and companies continues to widen as concerns around how firms use their personal data are growing stronger. A recent report by Orange found that only 6% of respondents felt consumers benefit the most from data sharing, while 67% believe it is the companies instead. The study also revealed that consumers