Category Communications strategy

What does the future hold for chatbots?

In our latest report, Tech Trends Transforming The Insight Industry, we identified chatbots as a key area to watch. Chatbots are being used by brands to help consumers do everything from finding their nearest store to checking opening hours, but they’re still a relatively early-stage technology. So what’s next for chatbots? From customer service to

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5 organisations that embrace the potential of chatbots

A recent FreshMinds report identifies chatbots as one of the four rising tech trends set to transform the insight industry. Explore how popular companies, such as Duolingo, Airbnb, Estée Lauder, KLM and Penny utilise chatbots to drive innovation. 1. Duolingo: education at your fingertips Learning a foreign language can be a daunting experience, but with

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5 examples of brands tapping into voice

FreshMinds’ newest research identifies four rising tech trends set to transform the insight industry. One of these is voice: a burgeoning channel that is reshaping the interaction between individuals and brands. Take a peak below to explore how Vogue, the American Heart Association, Purina, Hellman’s and Canvas are building relationships with consumers, via smart speakers

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