Category Communications strategy

Why more FCA guidance on social media could free up financial services companies to be successful

Marketers in the  financial services industry were expecting the Financial Conduct Authority (FCA) to issue new guidelines about social media in the first quarter of 2014. But it hasn’t happened yet. The latest rumours we’ve heard suggest July is the earliest we’ll see something published. There’s much speculation about what such guidance could contain. International

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The anonymous social media trend is forcing marketers to innovate to win consumers’ trust

Anonymous social apps are on the rise. A recent rumour that Facebook has offered $100m to purchase Secret, an app allowing users to share messages anonymously, is unconfirmed, but it is a sign that the social network is taking the trend – and people accusing Facebook of intruding into their privacy – seriously. Other signs

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How online engagement can inspire offline action (research findings)

September saw the launch of our report into how online engagement can drive action offline published by vInspired, the UK’s leading youth volunteering charity. The research worked with young people across the UK to understand the role that digital technologies play in their lives and how best to use engage them online to inspire them

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French bank uses TV ads to promote Twitter-based customer service

Increasingly customers and brands are using Twitter as a way to ask, and respond to, some customer queries. For certain types of customers, and for certain types of queries, this can be an effective channel for customer service. But how many brands would lead on this in a TV advertising campaign? And how many would

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