Category Communications strategy

5 brands leading the way with augmented reality

There’s been a great deal of hype in the business world about virtual reality (VR) and augmented reality (AR) – but we believe that the real opportunity for research right now lies in AR. It has a huge significance for brands across the globe because it’s an effective way to engage audiences by bringing a

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5 tips for using video in your own research

FreshMinds recently teamed up with BPP in a fantastic project where we harnessed the power of video to better understand today’s teens. In our recent blog post, we explored how advantageous video was to our research. In just over just 7 days, the teens uploaded 180 videos and logged in almost 40 times each! We

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Chatbots – Now and Next: In Conversation with Murray Newlands

As part of our newly launched research, Tech Trends Set To Transform The Insight Industry, we spoke to the founders of leading tech startups to hear more about the key developments reshaping our world. One of these was Murray Newlands, the CEO and Co-Founder of ChattyPeople, a firm which specialises in building chatbots for Facebook

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The newest tech trend: augmented hearing

A lot of our recent blog posts have been focused on tech trends set to transform the insight industry. Every day, brands are finding innovative ways to engage customers and promote sales. And guess what? We recently identified a new emerging tech trend, augmented hearing, that we think you’ll love! Smart language translating earpiece FreshMinds’

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