Category Communications strategy

How online engagement can inspire offline action (research findings)

September saw the launch of our report into how online engagement can drive action offline published by vInspired, the UK’s leading youth volunteering charity. The research worked with young people across the UK to understand the role that digital technologies play in their lives and how best to use engage them online to inspire them

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French bank uses TV ads to promote Twitter-based customer service

Increasingly customers and brands are using Twitter as a way to ask, and respond to, some customer queries. For certain types of customers, and for certain types of queries, this can be an effective channel for customer service. But how many brands would lead on this in a TV advertising campaign? And how many would

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Engagement in social media can be valuable to a brand. If it’s done right.

I really don’t care how many people follow your brand on Twitter, or Like your brand on Facebook. Numbers like these are essentially meaningless – building the right kind of relationships with 500 targeted people will always be more beneficial to you then meaningless, un-targeted relationships with 500,000. The same is often said about ‘engagement’

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