Category Communications strategy

5 fantastic examples of brands that use Virtual Reality (VR)

Virtual reality (VR) is quickly rising in popularity amongst marketers; it’s an excellent way for brands to create a digitally-focused, immersive experience that promotes consumer engagement. If you’re interested in seeing how VR can be applied across an array of sectors, check out how TOMS, Patrón, Marriott International, Vroom and McDonalds use VR technology in

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What can insurance companies learn from Aviva’s approach to behaviour change research?

We are living longer – especially women. We’re not saving enough – especially women and we’re uncertain – especially women. That’s how Lindsay Rix, MD savings and retirement at Aviva UK ended her presentation at last week’s MRS Annual Conference. It’s a challenging environment. Insurance and pensions providers have a tough job. Either they need

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5 brands leading the way with augmented reality

There’s been a great deal of hype in the business world about virtual reality (VR) and augmented reality (AR) – but we believe that the real opportunity for research right now lies in AR. It has a huge significance for brands across the globe because it’s an effective way to engage audiences by bringing a

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5 tips for using video in your own research

FreshMinds recently teamed up with BPP in a fantastic project where we harnessed the power of video to better understand today’s teens. In our recent blog post, we explored how advantageous video was to our research. In just over just 7 days, the teens uploaded 180 videos and logged in almost 40 times each! We

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