Category Communications strategy

Marketers embracing the world of wearable tech

There’s a new way for marketers to understand more about reactions to campaigns – and the answer is on the wrist. UK-based Studio XO has created the XOX Sensory Wristband to provide real-time data on the way adverts are received. The wristbands measure biometrics such as heartbeat, breathing and body temperature. Most recently, the wristband

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Data collection causing trust tensions amongst consumers

The trust gap between consumers and companies continues to widen as concerns around how firms use their personal data are growing stronger. A recent report by Orange found that only 6% of respondents felt consumers benefit the most from data sharing, while 67% believe it is the companies instead. The study also revealed that consumers

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Why more FCA guidance on social media could free up financial services companies to be successful

Marketers in the  financial services industry were expecting the Financial Conduct Authority (FCA) to issue new guidelines about social media in the first quarter of 2014. But it hasn’t happened yet. The latest rumours we’ve heard suggest July is the earliest we’ll see something published. There’s much speculation about what such guidance could contain. International

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The anonymous social media trend is forcing marketers to innovate to win consumers’ trust

Anonymous social apps are on the rise. A recent rumour that Facebook has offered $100m to purchase Secret, an app allowing users to share messages anonymously, is unconfirmed, but it is a sign that the social network is taking the trend – and people accusing Facebook of intruding into their privacy – seriously. Other signs

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