Category Social media listening

The market research industry needs to change. Here’s why.

Last week I spoke at the Market Research Summit in London about where I see the industry heading. I’ll be as honest with you here as I was on the day – the market research industry needs a fundamental shake-up. Why? Because business is changing at a dramatic rate and if we want to help

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French bank uses TV ads to promote Twitter-based customer service

Increasingly customers and brands are using Twitter as a way to ask, and respond to, some customer queries. For certain types of customers, and for certain types of queries, this can be an effective channel for customer service. But how many brands would lead on this in a TV advertising campaign? And how many would

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