Category Social media listening

The 10 most-read FreshMinds blog posts in 2014

On Fridays, we bring you the FreshMinds picks. This week we’re rounding up the 10 most-read posts from the FreshMinds blog in 2014 including our social media listening report, innovation in the food and drink industry and applications of iBeacons. Are you Listening? FreshMinds’ social media listening report In February, we launched our social media

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What is your first tweet worth?

Hundreds of billions? Half a trillion? That is the number of tweets you will now be able to search through on Twitter as the social networking service announced it was opening up its archives from the year dot (2006). Tweets previously gone into the ether and probably best left forgotten are now available for all

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Meet FreshMinds – 6 chances to hear us speak this June

This June, we’ll be out and about speaking at a number of conferences, including Marketing Week Live, The Market Research Summit and The Platforum’s Technology Showcase: Top Gear III. Join us to hear how we combine research, digital strategy and data analytics to drive growth for our clients in an increasingly competitive and media fragmented

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The anonymous social media trend is forcing marketers to innovate to win consumers’ trust

Anonymous social apps are on the rise. A recent rumour that Facebook has offered $100m to purchase Secret, an app allowing users to share messages anonymously, is unconfirmed, but it is a sign that the social network is taking the trend – and people accusing Facebook of intruding into their privacy – seriously. Other signs

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