Category Travel industry

Moving on from TripAdvisor: How Expedia plans to make travel more social

Often hailed as the top travel review aggregation site, TripAdvisor launched as an independent company on December 20th 2011 after separating from parent travel booking company Expedia. With almost 1 in every 4 UK holidaymakers using Tripadvisor to research their holiday before booking, the success of TripAdvisor is undeniable in terms of SEO value, word-of-mouth and trusted reviews.

Continue Reading >

Social media perks – how @ChilternRailway rewards its regular customers

Earlier this year I wrote about how Chiltern Railways were using twitter for customer service. Aside from their responsive Twitter account, I was also impressed by the company’s use of foursquare to reward the “mayor” of Marylebone station with the privilege of switching on the Christmas lights –  an innovative way to recognise a loyal customer.

Continue Reading >

New stats: The impact of social media on holiday choices

Hotels, tour operators and travel providers looking to cash in on winter sun and summer breaks for 2012 would do well to pay attention to the effectiveness of their social media strategy and how social media is having an impact on how their customers choose holidays. A recent report from the World Travel Market, which surveyed more than

Continue Reading >

← Previous Page