Category Travel industry
A recent report has ranked the digital performance of 52 global hotel brands. The latest L2 Hotels Digital IQ Index rated brands according to the performance of their sites and use of digital marketing, mobile and social media. The top 20 brands: 1. Four Seasons =10. St. Regis 2. Hilton Worldwide 12. Renaissance 3. Marriott International =13.
Often hailed as the top travel review aggregation site, TripAdvisor launched as an independent company on December 20th 2011 after separating from parent travel booking company Expedia. With almost 1 in every 4 UK holidaymakers using Tripadvisor to research their holiday before booking, the success of TripAdvisor is undeniable in terms of SEO value, word-of-mouth and trusted reviews.
Earlier this year I wrote about how Chiltern Railways were using twitter for customer service. Aside from their responsive Twitter account, I was also impressed by the company’s use of foursquare to reward the “mayor” of Marylebone station with the privilege of switching on the Christmas lights – an innovative way to recognise a loyal customer.
Hotels, tour operators and travel providers looking to cash in on winter sun and summer breaks for 2012 would do well to pay attention to the effectiveness of their social media strategy and how social media is having an impact on how their customers choose holidays. A recent report from the World Travel Market, which surveyed more than