Category Retail

Will Facebook’s ‘buy’ button succeed where its previous ecommerce attempts have failed?

Facebook is determined to finally crack e-commerce and if it proves to be a success, its rivals are determined to cash in too. In recent years, Facebook has been frustrated with incorporating micro-payments, removing its virtual currency ‘credits’, as well as twice culling its ‘gifts’ offering, and several major brands have closed their Facebook stores

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Do you tweet whilst you eat? How food and drink brands are experimenting with social media

Tweeting for free drinks? Photo-sharing for free food? Earning positive reviews and ‘shares’ on social media are becoming so important to brands that they are rewarding customers with meals on the house. Weight Watchers recently opened a pop-up café in London, the Feel Good Café, where customers who share a photo of, or write a

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Three collaborative initiatives to meet consumer expectations for a digital high street

Consumers have high expectations for digital technologies in store but these are not yet being met by retailers. Half of supermarket shoppers would like staff to use tablets to check stock levels and a quarter want to be able to use tablets themselves to scan and pay for their items, according to research conducted by

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