Category Retail

Do you tweet whilst you eat? How food and drink brands are experimenting with social media

Tweeting for free drinks? Photo-sharing for free food? Earning positive reviews and ‘shares’ on social media are becoming so important to brands that they are rewarding customers with meals on the house. Weight Watchers recently opened a pop-up café in London, the Feel Good Café, where customers who share a photo of, or write a

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Three collaborative initiatives to meet consumer expectations for a digital high street

Consumers have high expectations for digital technologies in store but these are not yet being met by retailers. Half of supermarket shoppers would like staff to use tablets to check stock levels and a quarter want to be able to use tablets themselves to scan and pay for their items, according to research conducted by

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iConsumerism, e-commerce and the demise of the high street

Last week I went to a fascinating discussion hosted by ThinkSpace, a new innovation hub run by Imperial College London. The subject of the discussion was what they termed iConsumerism: how digital innovations, e-commerce and ‘always online’ are changing consumer behaviour, and the consequences of this for the traditional high street. It was good discussion,

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