Category Retail

3 retailers harnessing digital technology to drive offline sales this Christmas

A new report published by Deloitte last week forecasts that consumer spending this Christmas will total £42.4 billion. Deloitte reports that 40% of sales in physical stores will be digitally influenced as consumers engage with technology and embrace retailers’ multi-channel efforts. To tap into this trend, many retailers are harnessing digital technology to drive sales

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Walmart brings the ‘quantified self’ to supermarket shopping

Walmart, the world’s largest public company according to this year’s Fortune Global 500 list, is letting its shoppers analyse their own shopping habits data. By scanning barcodes through a new Walmart Savings Catcher app, consumers can see graphs breaking down how they shop and work out the best possible combination of items within a set

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Beyond the hype: The Co-op’s tech-enabled research trolleys

The classic shopping trolley hasn’t changed much since it was first introduced in 1937. But the Co-op is set to change that, having rolled out trolleys fitted with tablets in 33 stores.  As consumers move around the supermarket, the tablet triggers questions on everything from store layout and product ranges through to issues at the

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Will Facebook’s ‘buy’ button succeed where its previous ecommerce attempts have failed?

Facebook is determined to finally crack e-commerce and if it proves to be a success, its rivals are determined to cash in too. In recent years, Facebook has been frustrated with incorporating micro-payments, removing its virtual currency ‘credits’, as well as twice culling its ‘gifts’ offering, and several major brands have closed their Facebook stores

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