Category Sector case studies
In our latest research, Teens in 2017, we sought to help brands get closer to 16 – 19 year olds. As the spenders of tomorrow, this is a crucial consumer group to connect with. As part of our research, we dug into the data to provide industry-specific insights about teens and their expectations of different brands.
Voice-activated shopping is emerging as a noteworthy commerce channel, which retailers should consider including within their sales strategy. Amazon’s Echo speakers with Alexa voice recognition software have proven to be a surprise hit in recent months, given that both Apple and Google were expected to dominate this space – and not until late 2017 at
Auto Trader, the UK and Ireland’s largest digital automotive marketplace, has launched its Market Report – September ’16. Auto Trader produces a review of the UK new and used car market biannually. We are delighted to have been involved in this production of this edition, working with Auto Trader to analyse the car buying and
“Once electric cars have a 500km range and a 30 minute recharge time, we’ll see a changing of the tide in consumers’ attitudes towards electric” says Volvo’s Head of Research and Automotive Strategy, Andreas Strasser. As part of the Market Research Society’s Automotive Research Conference our Head of Automotive Research, Bianca Abulafia, and Account Director,