Category Sector case studies

What can insurance companies learn from Aviva’s approach to behaviour change research?

We are living longer – especially women. We’re not saving enough – especially women and we’re uncertain – especially women. That’s how Lindsay Rix, MD savings and retirement at Aviva UK ended her presentation at last week’s MRS Annual Conference. It’s a challenging environment. Insurance and pensions providers have a tough job. Either they need

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Is voice the next big retail channel?

Voice-activated shopping is emerging as a noteworthy commerce channel, which retailers should consider including within their sales strategy. Amazon’s Echo speakers with Alexa voice recognition software have proven to be a surprise hit in recent months, given that both Apple and Google were expected to dominate this space – and not until late 2017 at

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