Category Social media management

What does Klout for Business mean for brands?

At the end of last week Klout announced ‘Klout for Business’, its first real foray away from a consumer-focussed product to one aimed at businesses. The service will “give businesses a…set of analytics, with pointed insights into how and where influencers are engaging with their brands in social media”. The information will be served-up in

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Morrisons – using social media to turn a crisis into opportunity

The recent horsemeat scandal has highlighted the vital importance of businesses having a solid crisis communications plan, and making sure that social media is integral to this. With all the major supermarkets and food producers active in social channels, it was no surprise that many consumers took to Twitter and Facebook to look for information

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Engagement in social media can be valuable to a brand. If it’s done right.

I really don’t care how many people follow your brand on Twitter, or Like your brand on Facebook. Numbers like these are essentially meaningless – building the right kind of relationships with 500 targeted people will always be more beneficial to you then meaningless, un-targeted relationships with 500,000. The same is often said about ‘engagement’

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