Category Social media

Digital trends round-up August 2014

Each month we bring you the FreshMinds Digital Business Update – a summary of innovations, new technologies and the latest digital trends to help you navigate today’s fast-paced, tech-enabled world. This month we’re looking at the Co-op’s tech-enabled trolleys, Facebook’s  ’Buy’ button, easyJet’s iBeacon trial and Westpac’s plans for an augmented reality banking app. Co-op seeks customer feedback through tech-enabled

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How digital technologies can transform education in India

eLearning is one of the largest growth areas in the global education market and is estimated to reach $169 billion by 2018, according to research by the Global Industry Analysts. A significant part of this growth is the rise of Massive Open Online Courses (MOOCs), which have expanded opportunities to access high quality education regardless of

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Do you tweet whilst you eat? How food and drink brands are experimenting with social media

Tweeting for free drinks? Photo-sharing for free food? Earning positive reviews and ‘shares’ on social media are becoming so important to brands that they are rewarding customers with meals on the house. Weight Watchers recently opened a pop-up café in London, the Feel Good Café, where customers who share a photo of, or write a

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