Category Social media
Each month we bring you the FreshMinds digital trends round-up- a summary of innovations, new technologies and the latest digital trends to help you navigate today’s fast-paced, tech-enabled world. This month we’re looking at brands working with consumers and start-ups to drive innovation, harnessing social data to fight fraud, the challenge of real-time marketing and
Our recent 2014 Social Media Listening Report examines the current state of the nation for tools that are available to help brands to listen to, and interact with, the conversations about them online. There are an increasing number of tools available, which can make the process of choosing the tool right for you more difficult.
The implementation of a social media listening and responding programme is a top priority for most businesses today. But how do you move beyond simple sentiment analysis to a position where social data can provide valuable insight to the areas of the business that need it most? Our 2014 report on social media listening tools
Millennials (those born from 1980 onward) are a key target for many brands and marketers. Whilst older groups are still the largest media audiences these under 35s have unique digital consumption habits. As they get older, these habits will only become more mainstream. So understanding more about this audience, and how they use digital tools