Category Social media
Ahead of our Online Communities Breakfast Seminar on 29th April, we take a look at 5 great uses for online communities – from bringing segments to life and reaching consumers globally to iterative concept development, understanding how consumers behave and gaining insight into the path to purchase. Bringing segments to life Following large segmentation pieces,
We’re delighted to announce that our work with Sage, a leading global supplier of business management software solutions, has been shortlisted for The Drum Marketing Awards 2014 for Social Strategy of the Year. The Sage Business Experts (SBE) Programme is a game-changing social strategy that has enabled Sage to significantly extend the reach of its brand
Facebook agreed the acquisition of virtual reality (VR) firm Oculus VR for approximately $2bn on Tuesday with CEO Mark Zuckerberg claiming it could become “the most social platform ever, and change the way we work, play and communicate”. Oculus VR has created ‘low persistence’ technology for a prototype wearable tech gaming headset called Oculus Rift. The
Every week we bring you the FreshMinds Friday picks – ideas to help you make the most of digital technologies and understand how they are helping brands to grow and innovate. This week we’re looking at Facebook and five markets round the world which we expect to help to influence how the platform will grow in the future.