Category Social media

5 great uses for online communities

Ahead of our Online Communities Breakfast Seminar on 29th April, we take a look at 5 great uses for online communities – from bringing segments to life and reaching consumers globally to iterative concept development, understanding how consumers behave and gaining insight into the path to purchase. Bringing segments to life Following large segmentation pieces,

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FreshMinds and Sage shortlisted for Social Strategy of the Year

We’re delighted to announce that our work with Sage, a leading global supplier of business management software solutions, has been shortlisted for The Drum Marketing Awards 2014 for Social Strategy of the Year. The Sage Business Experts (SBE) Programme is a game-changing social strategy that has enabled Sage to significantly extend the reach of its brand

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Three ways Facebook’s $2bn move into virtual reality will drive growth

Facebook agreed the acquisition of virtual reality (VR) firm Oculus VR for approximately $2bn on Tuesday with CEO Mark Zuckerberg claiming it could become “the most social platform ever, and change the way we work, play and communicate”. Oculus VR has created ‘low persistence’ technology for a prototype wearable tech gaming headset called Oculus Rift. The

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