Category Customer experience
In our latest research, Teens in 2017, we sought to help brands get closer to 16 – 19 year olds. As the spenders of tomorrow, this is a crucial consumer group to connect with. As part of our research, we dug into the data to provide industry-specific insights about teens and their expectations of different brands.
Virtual reality technology’s current capabilities are impressive, but its purposes and use cases are not yet obvious or clearly defined. This was our verdict after attending the Virtual Reality Show in London in April 2017. Whilst the demonstrations on show were very clever, many are not (yet) truly meeting consumer or business needs. This is
This time last week, I was on my way to Manchester to attend my second ever Startup Weekend. And it was mind-bogglingly brilliant! At the first event I attended last month, I was a participant, working to create a market-beating product in just 54 hours. This time, my FreshMinds colleagues and I were invited back to be mentors,
We are starting to see a fundamental shift in the way that brands approach marketing. Companies are moving away from placing products at the heart of campaigns and are instead bringing the causes we care about the fore. And in these campaigns, insight plays a central role. You only need to look to Always to see