Category Customer experience

Walmart brings the ‘quantified self’ to supermarket shopping

Walmart, the world’s largest public company according to this year’s Fortune Global 500 list, is letting its shoppers analyse their own shopping habits data. By scanning barcodes through a new Walmart Savings Catcher app, consumers can see graphs breaking down how they shop and work out the best possible combination of items within a set

Continue Reading >

iBeacon-enabled mannequins come to House of Fraser stores

Adoption of iBeacon technology is growing at a phenomenal rate. These intriguing devices, first released only in 2013, function by emitting a low energy Bluetooth signal which triggers a reaction from nearby smartphones with an corresponding app. With possible uses cases ranging from enhancing the customer experience to conducting market research, it’s no surprise that more

Continue Reading >

Beyond the hype: The Co-op’s tech-enabled research trolleys

The classic shopping trolley hasn’t changed much since it was first introduced in 1937. But the Co-op is set to change that, having rolled out trolleys fitted with tablets in 33 stores.  As consumers move around the supermarket, the tablet triggers questions on everything from store layout and product ranges through to issues at the

Continue Reading >

Next Page → ← Previous Page