Category Customer experience

Agile Innovation Update – November 2015

Each month we bring you the FreshMinds Agile Innovation Update. This month we’re looking at the impact of the Twitter’s new polling feature, Mastercard’s movements in the wearable payment technology space and Starbucks’ new experiential concept store and more. Twitter rolls out polling feature to all users Thanks to a new feature introduced last week,

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The Internet of Things – overhyped and premature or an area of opportunity?

The Internet of Things (or IoT) is the talk of the tech community and brands, from Silicon Valley to Silicon Roundabout. Put simply, it’s about devices connecting and communicating relentlessly with each other.  From fridges and washing machines to smoke alarms and TVs, you name it – it’s all getting connected and soon enough you

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3 retailers harnessing digital technology to drive offline sales this Christmas

A new report published by Deloitte last week forecasts that consumer spending this Christmas will total £42.4 billion. Deloitte reports that 40% of sales in physical stores will be digitally influenced as consumers engage with technology and embrace retailers’ multi-channel efforts. To tap into this trend, many retailers are harnessing digital technology to drive sales

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