Category Big data

Tencent launches China’s first online-only private bank but will this move see long-term success?

The internet giant Tencent (the firm behind the online messaging service WeChat) has recently launched China’s first online private bank, WeBank, in a move that many are predicting will dramatically disrupt the financial industry in China. We have already spoken about Tencent’s innovation within mobile messaging apps in an earlier post. But now Tencent and its

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Data for customer closeness: Is in-store finally catching up with online?

It seems strange to begin a retail blog post by talking about a lack of consumer data. Much of what’s currently written relates to how leading retail brands are getting closer to their customers by analysing data. But there is one area in which even the most advanced retailers know comparatively little about their customers

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Digital trends round-up – March 2014

Each month we bring you the FreshMinds digital trends round-up- a summary of innovations, new technologies and the latest digital trends to help you navigate today’s fast-paced, tech-enabled world. This month we’re looking at brands working with consumers and start-ups to drive innovation, harnessing social data to fight fraud, the challenge of real-time marketing and

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