Category Social commerce

Will Facebook’s ‘buy’ button succeed where its previous ecommerce attempts have failed?

Facebook is determined to finally crack e-commerce and if it proves to be a success, its rivals are determined to cash in too. In recent years, Facebook has been frustrated with incorporating micro-payments, removing its virtual currency ‘credits’, as well as twice culling its ‘gifts’ offering, and several major brands have closed their Facebook stores

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Digital trends round-up August 2014

Each month we bring you the FreshMinds Digital Business Update – a summary of innovations, new technologies and the latest digital trends to help you navigate today’s fast-paced, tech-enabled world. This month we’re looking at the Co-op’s tech-enabled trolleys, Facebook’s  ’Buy’ button, easyJet’s iBeacon trial and Westpac’s plans for an augmented reality banking app. Co-op seeks customer feedback through tech-enabled

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iConsumerism, e-commerce and the demise of the high street

Last week I went to a fascinating discussion hosted by ThinkSpace, a new innovation hub run by Imperial College London. The subject of the discussion was what they termed iConsumerism: how digital innovations, e-commerce and ‘always online’ are changing consumer behaviour, and the consequences of this for the traditional high street. It was good discussion,

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