Category Research

How to engage young people in research: an interview with BARB’s Sonja Ajdin

“Advances in technology combined with young people’s willingness to participate in research means that there is a huge opportunity for companies to engage them.”  Sonja Ajdin, Research Manager, BARB In 2016, we were lucky enough to partner with BARB (Broadcasters’ Audience Research Board) on a fascinating piece of work designed to explore how best to engage

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Christmas reading from FreshMinds

As the year comes to a close, we’re sharing our favourite posts from the FreshMinds blog. Here are 5 pieces to add to your Christmas reading list: 1. What will the automotive industry look like in 2025? We caught up with Volvo’s Andreas Strasser and Direct Line Group’s Dan Freedman to hear their thoughts on where they think the

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