Category Research

Christmas reading from FreshMinds

As the year comes to a close, we’re sharing our favourite posts from the FreshMinds blog. Here are 5 pieces to add to your Christmas reading list: 1. What will the automotive industry look like in 2025? We caught up with Volvo’s Andreas Strasser and Direct Line Group’s Dan Freedman to hear their thoughts on where they think the

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5 killer ideation techniques

In our last blog post we explored the phenomenon of patterning, a biochemical process in the brain, which can inhibit creative thinking. To overcome patterning, we need ideation techniques that encourage respondents to think creatively and generate a wealth of ideas. Here are 5 of our favourites: 1. Corporate takeover Corporate Takeover is a technique which encourages

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