Category Research

AR not VR will transform the insight industry

In our latest research, we explored how technology is creating new opportunities within the insight industry. To date, there’s been a great deal of hype about the potential of virtual reality (VR). But we believe that it’s augmented reality (AR) where the real opportunity lies for research right now. Why? AR will help us test

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3 Reasons to Join FreshMinds at the Insight Show

In just a few short weeks, FreshMinds will be exhibiting at the Insight Show in Olympia London from the 7th to 8th of March. We’ve been working on a lot of exciting projects lately harnessing technology alongside traditional research methodologies, to surface new insights and bring them to life for our clients. This is an

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Getting under the skin of today’s teens: Interview with BPP’s Marketing Director, Jo Street

In 2017, we were lucky enough to partner with BPP on a fascinating piece of work designed to get closer to teenagers using the power of video. We caught up with BPP’s Marketing Director, Jo Street, as she shares some of the most interesting findings from the research and explains why using video was key

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Research launch: tech trends set to transform the insight industry

Today sees the launch of FreshMinds’ latest research: Tech Trends Set To Transform The Insight Industry. Designed to help insight teams cut through the noise and keep up with the tech developments that really matter, our report looks at four key trends: voice, chatbots, facial recognition and augmented and virtual reality. Combining desk research, expert

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