Category Research

How to engage young people in research: an interview with BARB’s Sonja Ajdin

“Advances in technology combined with young people’s willingness to participate in research means that there is a huge opportunity for companies to engage them.”  Sonja Ajdin, Research Manager, BARB In 2016, we were lucky enough to partner with BARB (Broadcasters’ Audience Research Board) on a fascinating piece of work designed to explore how best to engage

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