Storytelling is an essential skill for any insight or innovation professional to master. But how do you tell stories in a way that makes them memorable and really resonate? Our Client Services Director, Iain Carruthers, shares his top tips in this short video. Take a look.
In our latest research report, Teens in 2017, we sought to understand the relationship between teens and brands. The outlook was pretty bleak. We uncovered a fundamental disconnect between teenagers and brands, with over half of teenagers (56%) saying that they are fed up with brands stereotyping young people. So how can brands address this fundamental
In our latest research, Teens in 2017, we sought to help brands get closer to 16 – 19 year olds. As the spenders of tomorrow, this is a crucial consumer group to connect with. As part of our research, we dug into the data to provide industry-specific insights about teens and their expectations of different brands.
The legal industry is being disrupted. It is of course not alone in this but it is a rare industry in that it has not yet been irrevocably changed by the spread of digital progress over the past two decades. The legal industry has held on longer than most, walled off by a combination of