Category Online communities

How much of what we are told by consumers is reliable? The art of not relying on recall

Brand awareness is a lagging indicator, and therefore not a predictor of consumer behaviour’ (Don Sexton Columbia University).But we also know that ‘recall’ is flawed and prone to extraneous influences such as residual awareness. One of the challenges we face as interpreters of consumer behaviour is in determining how much of what we are told

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LinkedIn Week: the growth of the world’s largest online professional network

LinkedIn has changed the online landscape for employers and employees alike. The growth rate since LinkedIn launched eight years ago has been phenomenal and it now has a user base of over 100 million people. Given that LinkedIn is now the world’s largest  online professional network, we thought it would be interesting to look at

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