Category Online communities

5 tips for using video in your own research

FreshMinds recently teamed up with BPP in a fantastic project where we harnessed the power of video to better understand today’s teens. In our recent blog post, we explored how advantageous video was to our research. In just over just 7 days, the teens uploaded 180 videos and logged in almost 40 times each! We

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Getting under the skin of today’s teens: Interview with BPP’s Marketing Director, Jo Street

In 2017, we were lucky enough to partner with BPP on a fascinating piece of work designed to get closer to teenagers using the power of video. We caught up with BPP’s Marketing Director, Jo Street, as she shares some of the most interesting findings from the research and explains why using video was key

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The power of storytelling in market research

There’s no doubt about the importance of storytelling in market research and we’ve written before about the importance we attach to delivering a clear, concise story to our clients. But what about the stories we hear from research participants themselves?  A new smartphone app to capture and share personal stories This month, Storycorps.me announced the

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How digital technologies can transform education in India

eLearning is one of the largest growth areas in the global education market and is estimated to reach $169 billion by 2018, according to research by the Global Industry Analysts. A significant part of this growth is the rise of Massive Open Online Courses (MOOCs), which have expanded opportunities to access high quality education regardless of

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