Category Online communities

The power of storytelling in market research

There’s no doubt about the importance of storytelling in market research and we’ve written before about the importance we attach to delivering a clear, concise story to our clients. But what about the stories we hear from research participants themselves?  A new smartphone app to capture and share personal stories This month, Storycorps.me announced the

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How digital technologies can transform education in India

eLearning is one of the largest growth areas in the global education market and is estimated to reach $169 billion by 2018, according to research by the Global Industry Analysts. A significant part of this growth is the rise of Massive Open Online Courses (MOOCs), which have expanded opportunities to access high quality education regardless of

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Effective online communities – the benefits and challenges: a summary of our breakfast seminar

Last week FreshMinds hosted a breakfast seminar on using online communities to gain insight from consumers, attended by insight professionals from a host of global brands including Visa, Samsung and Virgin. The event kicked off with a talk from Wendy Lewis, Online Community Manager at the Greater London Authority (GLA). Wendy manages Talk London, a

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5 great uses for online communities

Ahead of our Online Communities Breakfast Seminar on 29th April, we take a look at 5 great uses for online communities – from bringing segments to life and reaching consumers globally to iterative concept development, understanding how consumers behave and gaining insight into the path to purchase. Bringing segments to life Following large segmentation pieces,

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